Author - Scott Hunter- The Crisis Coach
ACS Tells Local Shops: Make Sure Retail Crime is on the Agenda for PCCs, was a recent headline from an Association of Convenience Stores article. Retail crime prevention by the police is important, and it is right that it is pushed up the agenda. This problem is costing the economy, small businesses and their owners a lot of money. The British Retail Consortium - Retail Crime Survey highlighted that the overall cost of retail crime has increased 31 per cent to £1.4 billion. This is equivalent to 130,000 retail jobs.
It therefore makes financial sense for business owners to examine ways of reducing the risk of crime to their premises. Some steps can be taken that will have an impact and will not require any additional capital expenditure. Nor will they require owners or employees to take any action that would put them at any more risk. Criminals are often opportunists and by taking some proactive steps you can reduce the likelihood of your premises being targeted.
Customer Service
I have often been in shops when employees stand around one area of the shop or are not visible on the shop floor at all. If this is common in a shop then it will be noticed and it will be targeted by thieves. By encouraging employees to walk around the shop and interact with employees this will act as a deterrent to thieves. This does not require them to be in customers faces or pushy, but just have a visible presence. By doing this you also gain by provided better customer service, this could therefore result in an an increase in sales.
CCTV
If your shop has CCTV operating in them have you conducted a survey to see that they are being used effectively. Time taken to conduct this quick survey can idenitify areas that the cameras may be more useful. The things you may consider are;
Location
Have a look at your shop/premises and decide if there are specific reasons that stock is located where it currently is. A lot of chains use the layout and location of goods to increase sales, this is important. However does your shop layout make stealing easier, and if so is it worth keeping the way it is? It would be worthwhile to see if you can move more vulnerable stock further into the store or areas that would make stealing them more difficult. The areas you may move stock to are closer to the counter, closer to where employees are, where there is good camera coverage (and advertised as such) all these will help act as a deterrent.
Collaboration
Work with local authorities and other shops to help each other providing a coherent and effective information sharing ability. This could include informing other shops of suspect individuals as they go from shop to shop. To communicate with the local police on ways that you can work together with them to help the local area, maybe asking for more patrols or having them at the higher risk times. Explore ways of setting up business equivalent of neighbourhood watch schemes, and advertise that there is a scheme in place. All these will again act as a deterrent to criminals and help reduce the risk to your business.
Variety
We are all creatures of habit, and when running a business this can be ever more evident. Deliveries are at certain times on certain days; this tendency to work to a schedule can make you more vulnerable. Try to make alterations to your routine when it is possible, for example don't go to the bank at the same time and day every week. Although a large portion of crime is spontaneous there are crimes that are planned. If you have a rigid schedule and routine then that makes planning a criminal act against you easier. By introducing some variety to your routines that makes planning a lot harder, and therefore perpetrating the crime a lot riskier.
These are just a few of the many steps you can take to assist in reducing the risk of crime against your business. The main theme running through these steps is being visible and introducing deterrents. It is far better to reduce the likelihood of it happening rather than trying to tackle criminals in the act.
As in all areas of risk management, even if you take these steps there is no guarantee that you will not become a victim of crime. However it may be a lot less likely. It is important to consider actions if your business does suffer. Often swift and effective actions against perpetrators of crime can act as a deterrent to others. Ensure you ahve contingecies in place that will support your staff, assist the police and increase the likelihood of a succesful prosecution.
Leave comments on actions you have taken that you feel have been effective in reducing risks, and help other small businesses reduce their risks.
It therefore makes financial sense for business owners to examine ways of reducing the risk of crime to their premises. Some steps can be taken that will have an impact and will not require any additional capital expenditure. Nor will they require owners or employees to take any action that would put them at any more risk. Criminals are often opportunists and by taking some proactive steps you can reduce the likelihood of your premises being targeted.
Customer Service
I have often been in shops when employees stand around one area of the shop or are not visible on the shop floor at all. If this is common in a shop then it will be noticed and it will be targeted by thieves. By encouraging employees to walk around the shop and interact with employees this will act as a deterrent to thieves. This does not require them to be in customers faces or pushy, but just have a visible presence. By doing this you also gain by provided better customer service, this could therefore result in an an increase in sales.
CCTV
If your shop has CCTV operating in them have you conducted a survey to see that they are being used effectively. Time taken to conduct this quick survey can idenitify areas that the cameras may be more useful. The things you may consider are;
- Potential blind spots in your premises
- Location of high value goods
- Coverage of exits and entrances
- Coverage of counter areas
- Coverage of stock that is often stolen.
Using cameras as an extra pair of eyes to supplement the efforts of your employees will increase the effectiveness. Also put signs up that let customers know that CCTV cameras are in operation in your store. Again this will act as a deterrent to some potential criminals.
Location
Have a look at your shop/premises and decide if there are specific reasons that stock is located where it currently is. A lot of chains use the layout and location of goods to increase sales, this is important. However does your shop layout make stealing easier, and if so is it worth keeping the way it is? It would be worthwhile to see if you can move more vulnerable stock further into the store or areas that would make stealing them more difficult. The areas you may move stock to are closer to the counter, closer to where employees are, where there is good camera coverage (and advertised as such) all these will help act as a deterrent.
Collaboration
Work with local authorities and other shops to help each other providing a coherent and effective information sharing ability. This could include informing other shops of suspect individuals as they go from shop to shop. To communicate with the local police on ways that you can work together with them to help the local area, maybe asking for more patrols or having them at the higher risk times. Explore ways of setting up business equivalent of neighbourhood watch schemes, and advertise that there is a scheme in place. All these will again act as a deterrent to criminals and help reduce the risk to your business.
Variety
We are all creatures of habit, and when running a business this can be ever more evident. Deliveries are at certain times on certain days; this tendency to work to a schedule can make you more vulnerable. Try to make alterations to your routine when it is possible, for example don't go to the bank at the same time and day every week. Although a large portion of crime is spontaneous there are crimes that are planned. If you have a rigid schedule and routine then that makes planning a criminal act against you easier. By introducing some variety to your routines that makes planning a lot harder, and therefore perpetrating the crime a lot riskier.
These are just a few of the many steps you can take to assist in reducing the risk of crime against your business. The main theme running through these steps is being visible and introducing deterrents. It is far better to reduce the likelihood of it happening rather than trying to tackle criminals in the act.
As in all areas of risk management, even if you take these steps there is no guarantee that you will not become a victim of crime. However it may be a lot less likely. It is important to consider actions if your business does suffer. Often swift and effective actions against perpetrators of crime can act as a deterrent to others. Ensure you ahve contingecies in place that will support your staff, assist the police and increase the likelihood of a succesful prosecution.
Leave comments on actions you have taken that you feel have been effective in reducing risks, and help other small businesses reduce their risks.






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